is PPC?

Pay Per Click Advertising (PPC Ads) is probably the fastest way of getting online exposure nowadays. Simply speaking, it’s advertising space that can be purchased on search engines such as Google or Bing, to appear right at the top when a selected keyword or key phrase is searched. As the name suggests (Pay Per Click), you only pay for that ad when it is clicked on.

Though our main service is about Google Adwords, we offer many different variants of that same PPC model, such as Google Display Ads, Remarketing & Social Ads.

Have a look below for more info about our services.



Google Adwords is one of the best methods of bringing the right people to your website using online marketing, even in Mauritius.

Our Adwords expertise can help you get the edge on the competition, at a quarter of the cost of a full-time employee. See below why Google Adwords works well.

Reach the right audience

Pay Per Click Ads gives you the precision needed to target the right people, based on their location, selected keywords, and other attributes.

Control your Adspend

Choose how much advertising budget you are willing to spend and never go over the limit. You can, of course, change your budget any time you want.

Analyse & grow

Every PPC Campaign gives you the stats of how you performed and based on these you can tweak and get to know your customer base better.

“The man who stops advertising to save money is like the man who stops the clock to save time.”
– Henry Ford



Display Advertising appears as banners (graphic or text), displayed on over 2 million websites and social media platforms and over 650,000 apps. It is an excellent way of targeting an audience that has an interest in your area of expertise.


Retargeting is similar in appearance to display advertising, with the main difference of specifically “targeting” an audience that has previously been on your site. Retargeting has become an incredibly efficient way of increasing sales.


Similar in nature to Google Ads and Display Ads, social advertising will target an audience based on their social media interests, their work status, activities, location, etc. It’s usually a great medium to help with brand recognition.

Why invest in PPC?

  • 63 percent of people said they’d click on a Google ad (Source: Search Engine Land, 2019)
  • Businesses make an average of $2 in income for every $1 they spend in AdWords. (Source: Google)
  • On average, 41 percent of clicks go to the top 3 paid ads on the search results page. (Source: Wordstream)
  • Search ads can increase brand awareness by 80 percent.
  • PPC visitors are 50 percent more likely to purchase something than organic visitors. (Source: Unbounce)
  • Appx. 70 percent of all online searches are Google searches.
  • AdWords competitive rate of 87 percent allows your advertisement to fairly promote your products or services making you a competitor to those in similar industries. (Source: Optimus 01)
  • There are at least 300,000 mobile apps currently serving Google Mobile Ads. (Source: Creative Roots Marketing)
  • 65 percent of B2B companies have acquired a customer through LinkedIn paid ads. (Source: HubSpot)

The typical steps
of a PPC campaign

The creation of a PPC campaign is complex and has a lot of steps to get the best results. Below is a standard example of what it takes to complete a successful campaign:


Keyword Research


Account Set Up


Landing Page Development


Ad Creation


Tracking Installation


Campaign Launch


Ad Split Testing


Performance Monitoring


Campaign Assessment


Analysis & Reporting

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