Search Engine Optimisation

In very simple terms, Search Engine Optimisation or SEO, is the process of optimising your website for search engines (google, Bing, etc..). This will help you gain a better online presence also known as exposure, which in turn leads to more of the right people finding your website, increasing the chance of converting them into buying customers.

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FAQs about SEO

Does SEO matter?

Yes! Of course, it does. Let’s face it; nowadays there is so much competition on the net that there is no place for poorly optimized websites.

Even newly created websites have a lot of work to do to catch up and be recognized as valid or relevant websites in their respective fields. Especially when lots of the leading websites in said fields have actively adopted SEO as part of their marketing strategies since over 5 to 10 years already. Ask yourself, how could a poorly optimized website compete against these web titans?

Luckily, we have all the answers and we are willing to put them to good use for you.

What’s the purpose of SEO?

A search engine’s job is to analyse and categorise all existing websites on world wide web and to catalogue and sort them according to their different topics. Search engines then work on returning the most relevant and authoritative contents, usually found in well optimised website, based on search queries made by web users on sites like Google, Bing and Yahoo!.

On a related note, what people search for in search engines says a lot about their intentions, so the human factor is also very important and should not be neglected. What Pixelis will do for you is to create a virtual link between the search engines and your website’s content. We make it our business to make sure that both search engines and web users understand completely what your business is all about using carefully optimised pages.

So, in the simplest of terms, Search Engine Optimisation is all about connecting you to the people that are really looking for you.

On top of gaining exposure online, one of the biggest and best benefits of SEO is to be able to measure your results. You will be able to see if your user’s actions are in line with your business strategies and goals.

Why should I pay for SEO services?

This is a question that SEO professionals around the world hear constantly. While Search Engine Optimisation is already an integral part of leading companies around the world, on the Mauritian market it is only slowly beginning to emerge as an important and powerful tool for marketing & sales.

Many business owners are still sceptical and do not want to get involved with SEO as they do not believe it to provide results. Unfortunately for them, they couldn’t be further from the truth. The time to act is now as the longer your site is online and working with great SEO, the more of advantage you will gain on your client when they realise they also need it to compete.

The optimisation and planning of your website can help you gain a huge marketing reach, attract more targeted visitors and measure the effect of your efforts in terms of a return on investment, but you’ll have to spend the time, the money and the resources to do this the right way. And that’s where Pixelis comes into play!

Important info about SEO

Be aware that search engines are ALWAYS changing. Just as you would ameliorate your business by improving your services and products over time, so do Search Engines. They are always trying to perfect their algorithms and techniques to produce more accurate and realistic search results making you get closer to what you need.

That perpetual need for perfection has a darker side. It also means that you must stay up to date with what is current in their universe or your website may become obsolete from one day to the other. That’s why it is important to have an SEO professional that knows when these changes occur and act upon them as soon as possible to stay ahead of the competition.

How do we get started?

Do you think your website is not performing as well as it should and want it assessed? Let us look at it and figure out why. We will then provide you with a report on what’s wrong but more importantly we will provide you with solutions on how your site can be improved.

It can be done! And many have succeeded before you, through hard work, perseverance and patience. And of course, teaming up with SEO experts such as ourselves.

OUR OTHER SERVICES

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