A search engine’s job is to analyse and categorise all existing websites on world wide web and to catalogue and sort them according to their different topics. Search engines then work on returning the most relevant and authoritative contents, usually found in well optimised website, based on search queries made by web users on sites like Google, Bing and Yahoo!.
On a related note, what people search for in search engines says a lot about their intentions, so the human factor is also very important and should not be neglected. What Pixelis will do for you is to create a virtual link between the search engines and your website’s content. We make it our business to make sure that both search engines and web users understand completely what your business is all about using carefully optimised pages.
So, in the simplest of terms, Search Engine Optimisation is all about connecting you to the people that are really looking for you.
On top of gaining exposure online, one of the biggest and best benefits of SEO is to be able to measure your results. You will be able to see if your user’s actions are in line with your business strategies and goals.